 | The Clorox Company engages in the production, marketing, and sales of consumer products in the United States and internationally. The company operates through four segments: Cleaning, Lifestyle, Household, and International. The Cleaning segment consists of laundry, home-care, professional products, and auto-care products. This segment offers its products under the Clorox, Clorox 2, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Green Works, Armor All, and STP brands. The Lifestyle segment offers food products, water-filtration systems, filters, and natural personal care products. This segment offers its products under the Hidden Valley, K C Masterpiece, Brita, and BurtÂ’s Bees brand names. The Household segment provides charcoal, cat litter and plastic bags, wraps, and container products. This segment offers its products under the Glad, Fresh Step, Scoop Away, Ever Clean, Kingsford, and Match Light brand names. The International segment offers home-care, laundry, auto-care, water filtration, charcoal and cat litter products, dressings, plastic bags, wraps and containers, and insecticides under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Armor All, STP, Green Works, Sabra, Pine-Sol and Agua Jane, Ever Clean, Chux, Kingsford, and Hidden Valley brand names. The company markets its products primarily through mass merchandisers, warehouse clubs, grocery stores, direct sales force, distributors, Internet, retail outlets, and a network of brokers. The Clorox Company was founded in 1913 and is based in Oakland, California. |
