This segment also provides software components that are deployed at the network operator's headend; development tools, which permit broadcasters, programmers, and developers to create, test, and deliver interactive content and applications; and digital television technologies that enable broadcasters to manage their workflow and content processes. The company's Advertising Solutions segment offers software solutions, which enable the sale and management of traditional linear advertising, as well as solutions for the creation, integration, and delivery of addressable and interactive advertising for digital television systems. This segment also provides measurement technologies that enable network operator customers to detail how viewers engage and interact with programs and advertisements. OpenTV Corp. also offers a suite of professional engineering and consulting services, such as business consulting, porting and integration, application customization and localization, launch management, and technology training. It has a collaboration agreement with Jinni to launch search and recommendation functionality to the television. The company was founded in 1998 and is headquartered in San Francisco, California. As of November 12, 2009, OpenTV Corp. operates as a subsidiary of Kudelski SA.

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