Pipeline Data Inc. payments processing services enable merchants to process both traditional card-present or “swiped” transactions as well as card-not-present transactions. A traditional card-present transaction occurs whenever a cardholder physically presents a credit or debit card to a merchant at the point-of-sale. Card-not-present transactions occur whenever the customer does not physically present a payment card at the point-of-sale, which includes transactions over the Internet or by mail, fax or telephone.

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